Hard at work
About Zabbra
Built By Promo. For Promo.
For more than a decade, I've worked in sales leadership, business development, and account management, helping companies grow revenue, improve processes, and remove the bottlenecks that slow growth.
When I entered the promotional products industry, I saw those same bottlenecks everywhere.
I worked alongside distributors, supplier sales teams, creative departments, and end users, watching projects move from idea to production. Time and again, the biggest challenge wasn't finding the right product.
It wasn't pricing.
It wasn't even selling.
It was turning a customer's idea into something they could actually see.
Every project started the same way.
Gather inspiration.
Find reference images.
Explain the vision.
Wait for artwork.
Wait for revisions.
Wait again.
Sometimes that process took days.
Sometimes it took weeks.
The longer it took to make an idea visible, the longer it took to move the project forward.
That's why I built Zabbra.
Not to replace designers.
Not to replace creativity.
But to help promotional product professionals turn customer ideas into presentation-ready concepts before momentum is lost.
Ed Van Waes
Founder & Creator of Zabbra
Lessons from the road
What I Learned
Customers Buy What They Can See
The faster an idea becomes visual, the faster decisions get made.
Speed Creates Opportunity
The reps presenting first often win more than the reps waiting for perfect.
More Ideas Create More Conversations
Every additional concept creates another opportunity to connect with the customer.
Selling Should Take More Time Than Searching
Great reps should spend time with customers, not hunting for inspiration.
Ready To See What Faster Looks Like?
Create your first project and see how quickly customer ideas can become presentation-ready concepts.